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Tuesday, July 26, 2005
Andrew takes a look at some advanced Google AdWords strategies in his latest article on Traffick.com:
Recently, Google introduced what they’re calling "simplified keyword states" and "quality-based minimums" as a way of injecting more flexibility into its AdWords online advertising platform. Advertisers will no longer have to grapple with the former clickthrough rate (CTR) "cutoff" of "0.5% normalized for ad position." Now, there is no cutoff, and low CTR’s will not cause a campaign to be slowed. However, for low-CTR keywords, advertisers may be forced to bid higher than the current minimum bid of .05 in order to keep their keywords active.
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Posted by
Cory Kleinschmidt
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