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Tuesday, August 09, 2005

146,000 Backlinks Woohoo!

Some folks have been noticing that with today's announced "humongous Yahoo index" of 20 billion or so pages, the backlink count for their sites has gone up considerably.

Honestly, I don't really care how it happened. I just love the fact that this site now shows 146,000 backlinks on some search engine. Really, what IS UP WITH THAT!?!

Jakob Nielsen's useit.com has that beat, though. A usability site shows 235,000 backlinks on Yahoo. Geez.

But not all the blog pundits fare so well.

John Battelle? A piker, with only 18,400 backlinks.

Mr. Seth Godin? 12,000? Come on!

But if you want to get to know a real site, try searchenginewatch.com. Yahoo shows 587,000 backlinks.

But Zawodny trumps all, with a supposed backlink count of 651,000.

Or does he? Boingboing.net, over a million backlinks.

Should we start printing the t-shirts, or just agree that we all have a lotta links?

The fact that content sites have so darn many links, and seem to get more filthy linking rich all the time, underlines the potential futility of linking campaigns for small retail sites. One great e-commerce site I know sports "only" 3,600 backlinks in this new Yahoo regime. What earthly SEO good might it do this client to suggest that a linking campaign might boost his search engine rankings? Get him 200 quality links, and he's only up to 3,800. Yahoo yawns as the real "heavy hitters" in the linking dept. easily make it past 100,000.

It's perhaps a point to ponder. Content is king online, as proved by the Nouveau Yahoo backlink count. If you offer commerce, not content, chances are, the SE's will be less impressed with you than you'd like. So, as always, paid search will continue to be a reassuring constant amidst the roil of SE indexes and algos.

Posted by Andrew Goodman




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