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Tuesday, August 16, 2005

Google's New Keyword States Now Live


That wasn't so bad, was it?

Fear of the unknown now gives way to fear of the... known!

Sampling a few of the inactive keywords in one account: the first one I noticed said "increase quality or bid $0.30 to activate." That wasn't so bad, since I was already bidding $0.25.

The worst one I found, though, gave me a minimum bid of $5.00 to activate, on a keyword I was bidding ten cents on! I guess not! Now that must have been one heckuva bad quality score to merit a minimum bid of $5.00.

Now if only we could figure out exactly what went into determining the quality score.

In any case, the vast majority of keywords in this particular account -- in this case, probably around 98% -- are unaffected and have kept their active status.

By giving advertisers more flexibility and choice, Google has ironically created another "learning opportunity" that will be spurned by many advertisers. Since the new minimum bid system is new, I predict it's going to generate some yelling and screaming. I'd rather see Google tinkering in an attempt to improve the ad system, and endure the growing pains, than sticking their head in the sand and just sitting on a so-so status quo.

Posted by Andrew Goodman




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