Tim O'Reilly observes both good and bad in Yahoo management's musings about the future of Yahoo and television. Reading between the lines, though (scroll to where he calls a statement "short-sighted"), you get the feeling that O'Reilly is echoing the still-relevant concerns of the Cluetrainers... to quote them roughly, the problem is that Yahoo management feels it can pipe-weld the Web onto the back-end of television history.
Judging by what we've seen so far, it's early yet to be getting too excited about Yahoo's progress on this front. Given their size and high profile, you might think they'd be farther along than they are. Compare the two major satellite radio networks, which have arrived at lightning speed (albeit with reckless business plans -- a luxury when you're a standalone business that investors understand is a gamble).
Both Yahoo and Google, for now, will be better off coming up with localized, modestly innovative ways to approach the future of broadband and video. Longer term, this could mean huge changes, but it seems early yet to be putting too much stock in it, unless either one makes a sizeable investment in a traditional media powerhouse, etc.
Recently someone came across a Google job notice for someone to work on an ambitious "Google TV" project.
So what will it be? Something completely different? Or a continued effort to claim the Internet is just another place to overcharge big-budget advertisers for "branding"?
Posted by Andrew Goodman
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