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Tuesday, September 13, 2005

Yahoo Goes to War

This is going to be fascinating. Yahoo has jumped into the original content business by hiring journalist Keven Sites to produce "Kevin Sites in the Hot Zone." On this news blog, Sites will chronicle life in "areas of armed conflict" like Iraq, Afghanistan and Kashmir for one year, with all the tools available to a blogger sitting in a comfy living room or office.

Except this dude will actually be a roving journalist trying to blog in some of the most dangerous places on Earth. Imagine trying to pubish a site in a war zone. We have enough challenges making Traffick work when we're not getting shot at!

Keep an eye on this one. The premise behind "Hot Zone" may seem a bit contrived, but it will surely present some unique citizen journalism.

This is probably just the beginning of a bigger trend where the big news outlets try radical experimients that essentially repackage the news to a friendlier format to appeal to them wired youngins. We're already seeing the beginning of that trend with Brian Williams and other journalists blogging in New Orleans after the hurricane.

It's no secret that the general public -- both liberal and conservative -- have lost trust in mainstream media. I predict that this format will dovetail nicely with the rise of blogs and the fall of the evening news. Maybe Yahoo will emerge as a power player in the media biz after all.

Link: http://hotzone.yahoo.com/

Posted by Cory Kleinschmidt




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