Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Sunday, October 30, 2005

Best Job Board: Craigslist


Craigslist wants us to know that their traffic far outstrips the leading job boards, and guess what, they also come up on top in terms of job search effectiveness, according to a Forrester Research study. (All the boards seem pretty effective. Craigslist gets the nod slightly ahead of Careerbuilder. It's not clear from the summary how many of the top 25 or so job boards were included in the study.)

I guess the next question for anyone in that business, and anyone interested in the rapid growth of sites like Craigslist, is "why."

A cursory sift through the company's history gives us a clue as to why. In 1995, when the "company" was founded, they weren't in a hurry to make money. The idea was to make something useful, and democratic, and community oriented. A list, basically. The "company" didn't lose the quotation marks until its incorporation in 1999. At that point, and again if you check in with snapshots of Craiglist in 2001, there was still no rush to make money. By 2005, they had mega-popular sites for many cities around the world, and still only 18 employees. By late 2005, they're 25% owned by eBay, and the world's largest job board. It looks like there's plenty of room for growth in their concept, too -- capturing odd, category-defying requests and queries from either buyers and sellers (no problem too small, no Long Tail query too obscure) -- and putting them together.

Might even be that Google's new auction concept, Google Base (however it may turn out), owes a lot to the Craiglist ethos.

Are you thinking your online startup needs to be more "businessy"? To make money sooner? To ramp up to 50 employees by 2007? Maybe you're looking at the wrong things.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX West

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


On the Spate of Social Bookmarking Sites

LookSmart Builds Spider Bait

End of the Road for SEO on Apprentice

Business Networking vs. "Business Networking"

Google's Future in Auctions -- And Everything Else...

The search that's better than search?

Was $1.00, Now Only $0.25!

Where's the spam?

Search Companies: Scrape Your Leftovers Into the C...

Google's Gravity-Defying Financials

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved