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Monday, October 31, 2005

Gibberish Doesn't Sell: The Elevator Pitch in a Ballroom

Along with a stellar cast of dozens of online advertising's best and brightest, I'll be offering about 62 seconds' worth of wisdom in the upcoming "Damn, I Wish I'd Thought of That" panel at ad:tech new york as the conference winds down on Wednesday Nov. 9.

The title of my minute will be "Gibberish Doesn't Sell." You'll have to attend the session to learn exactly what I'm going on about, but it's inspired by experiences with a certain type of ad copywriting.

The reason I'm cryptically blogging this in advance is to stake my claim to this phrase. If you look it up right away (searching with the quotation marks included), you'll find zero Google results for this phrase. In a day or two, one result should be visible. Next year, I expect this search to be right up there in the Google Zeitgeist. :)

I kiss you,

Andrew

Posted by Andrew Goodman
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