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Friday, October 07, 2005

The Local Online Threat (Google + Wi-Fi, for Example)

The presence of localized free hotspots threatens, among other companies, newspapers, who would have to contend with online rivals who would have the ability to serve localized ads targeted even by neighbourhood.

Does this explain the ridiculous coverage and sly digs in newspaper articles about, say, initiatives like Google + Wifi?

One major newspaper last week (in the business pages - the business pages!) began such a story by describing the Internet - the Internet! - as a system that has been used to "peddle" everything from "Pez dispensers to porn."

What about "small pieces loosely joined"? A reduction in economic friction? Rising productivity? "Always On?"

Online companies' old media rivals find it terribly easy to contain their enthusiasm about this particular revolution in global (and local) communications.

Don't believe everything you read.

Posted by Andrew Goodman




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