Thursday, October 13, 2005
In the rush towards agency consolidation, big-buck conferences (checked out the cost of a night at the New York Hilton in the height of tourist season *and* when they know ad:tech is coming? yikes! ok... I won't make you guess... right now it's $485 and up), and buzzwords like "engagement," the small business is too often overlooked when it comes to developing an effective search marketing strategy for the long term.
If your "small" business expects to rake in $100k, $1 mil, or $20 mil in online revenues this year and the year after that, you know that a lot is at stake. But you also know that professional development is something you won't take time out for unless you book the time off, and make a day or two of it.
Jill Whalen is leading a two-day seminar at the Philadelphia Crowne Plaza Valley Forge (King of Prussia, PA), November 3-4. It's focused on the smaller business wanting to "take control" of their web marketing. A few other good friends like Scottie Claiborne, Karon Thackston, Debra Mastaler, Christine Churchill, and Matt Bailey, will also be presenting.
No buzzwords, no fluff, no CEO's of major car companies. Just solid how-to by leading SEM pros who have been doing this stuff for real, for real people, for a long time now. If the ad:tech crowd were really smart and thrifty, they'd stop in for this one before carrying onto the big show in New York. (For one thing, the hotel rooms are priced so even a small biz can afford them.)
For more detail, check out the seminar info page. Readers of Traffick (that's you) will qualify for a further 25% discount by entering TRAFFICK in the registration field where it offers a discount code.
I'm getting no compensation for mentioning the seminar, of course. I just think it's a good idea. It's rare that you can get such hands-on help from real insiders in the biz in a small-group setting.
One catch, though. Nothing in life is free; certainly not a 25% discount offer. :) So, as mandated by the Oval Office, I'm going to assign each of the presenters a nickname which I insist you call out during sessions: Queen of Prussia, Easy Lover, Scottie, Not That One, Link, and Copy (in no particular order). Just don't shout "Scottie" at Matt... it will confuse him.
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Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.
And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.
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