Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Wednesday, October 12, 2005

Tidbits for Tuesday

Geez, make that Wednesday. A tribute to a few worthwhile causes.

Small kindnesses: The Gmail "autosave" feature. Oh my did I type a long email about the ins and outs of business to my friend John K... but I decided to install a critical update to Firefox at the same time (duh). That wanted me to shut down Firefox... the very browser I was using to type the email! That's perfect irony! Now that's interesting writing, Elaine!

Big kindness: CNN story about a school started by Texas educators for displaced kids from New Orleans.

Nothing to sneeze at: ConversionRuler.com's free tools, including a keyword concatenator and tracking code generator that makes a seemingly difficult task easy. I cling to my dream of a world where many businesses can rely on low-cost, unbiased, third-party web analytics. I'd link to the tools but it appears you have to be a client, and logged in, to access the gizmos. They also offer fun stuff like email address encryptors for people who get spammed too much but would like to publish their email on their web pages.

Trademark, schmademark...: A useful post on Mac Observer about Apple apparently loosening (slightly yet nearly imperceptibly) their stance on advertisers' use of trademarked terms like "Mac" and "Macintosh." Clearly, they want their retailers to be able to offer their products by advertising on Google (!) , but they still maintain a long list of banned terms. Google typically upholds requests from such large companies to block advertisers from using those terms in their AdWords accounts. Google's partial policing of trademark is not so much a matter of law as a matter of practical seat-of-the-pants management of a complex set of business relationships. The fact remains that phrases containing trademarked terms often provide excellent and interesting organic search results, and a perfect backdrop for relevant, but not confusing, ads. Trademark holders tend not to agree. None of this'll be resolved very soon, unfortunately for people who love clarity.

"Mashup fun": Speaking of my friend John K., and legal issues, and tidbits... remember when everyone used to debate whether metasearch is legal? Is that, too, a matter that has proven to be more a matter of compromise amongst interests as opposed to one that gets solved in court? And how about all the metasearch tools that have come and gone? Some of them came and went due to lack of consumer interest. Some of them went away because they did indeed get threatened by the sources they were metasearching. So what happened to AuctionRover.com, anyway? Why did GoTo.com acquire them in the first place way back in the day? Who knows. The site now redirects to our good friends at ChannelAdvisor.com, which means there's probably a long story there, which I hope someone else will research. :) So anyway, John K. has created aytozon.com, which is in beta but will give you a comparative look at items available on Amazon vs. the same on eBay. Will legal threats be forthcoming? Will the story make it into the WSJ? Will John parlay his bad boy image into fame and riches of Napster-like proportions? It was just Canadian Thanksgiving, and we have leftovers. I'm pulling the wishbone for you, John.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX West

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Biz Week Buzz Stirs Flock Frenzy

Web 2.0: Dem's Fightin' Words

The Local Online Threat (Google + Wi-Fi, for Examp...

Cutts: Google Thinks of Ads as a Type of Search

First Ever Marriage Proposal by Search Engine

Site Targeting: Already Givin' It Away

Winning Results Book Contest, Revisited

ClickTracks 6: More Bling for Your Buck

Non-Microsoft Office? A No-Brainer, Methinks

Open Content Alliance a Sight for Sore Eyes

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved