Google - and the ad platform in particular - has released so many little upgrades, it's going to choke poor blogger. Gary, Jen, John, John, Greg, and ... the others... have duly updated you on some of the major improvements. (I'm offering my commentary shortly to Page Zero Advisor newsletter subscribers.)
What's spooky though is how all of a sudden a bunch of small upgrades have been release
d seemingly all at once, without being announced. One case in point, it now seems easier to use the geotargeting feature in AdWords for new campaigns. The "radius targeting" now allows you to pull the map around to get the coordinates just right, and it shows your area so you're not guessing (see image at right).
That's one example of a feature that is still vastly underutilized. Most advertisers are barely aware that it exists, let alone understanding the mechanics of techniques that might help them make the most of it.
And did we mention pay-per-call, separate content bidding, an obscure nameless easter egg feature that I don't wish to comment on but would like to thank Google for adding apparently in response to a wish list entry I think I posted long ago at Webmasterworld and SE Watch Forums...
There is much to be thankful for indeed. If you celebrate Thanksgiving, enjoy!
Posted by Andrew Goodman
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