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Saturday, November 12, 2005

You Know More Than You Think...

It's not yet four years that Google's been running the PPC version of AdWords.

It really made me think back to Day 1 of the program when I read Dylan Parker's blog entry from that day. Parker was a web developer who wrote of it: Apparently they are positioning themselves to compete more directly with overture.com. "Who?" you ask? That's what I thought as well. I had never even heard of these guys. Apparently they make a bundle every year from selling search results hits to the highest bidder. They've got ties into the results of AltaVista, Lycos, MSN etc etc etc..

A blast from the not-so-distant past, when few in Silicon Valley or elsewhere had heard of this "Overture.com" that Google planned to compete with. And those SE names! AltaVista! Lycos! Parker was still getting his news from an AP feed on Excite.com.

Only nine months later, Parker began blogging of his new job... at Google.

(I stumbled on his blog because I saw his recent post on the Official Google Blog. And I came across *that* not because I watch this blog like a hawk, but because it showed up as a "related headline" in the margins of my GMail account. Whew!)

Posted by Andrew Goodman




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