Did the Google magazine advertising experiment flop?
In this brilliantly-researched Business Week piece by Ben Elgin about the Google print ads pilot program, we learn that nine out of ten advertisers lost money on the print ads.
Of course, part of the problem with ads like this is that it might take several years to test and refine them, and even to fully measure impact. The jury's still out. What we do know is that the advertisers involved are unanimous in their view that these ads paled in comparison to their online campaigns.
Posted by Andrew Goodman
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