Since I blogged so many moons ago that AdSense sucked so bad I could foresee its demise, Google has addressed many of the things that turned me against this former savior of web publishers.
One annoyance was that you couldn't get AdSense reports e-mailed to you. Well, now you can get your earning reports delivered to your inbox daily, weekly or monthly. Very nice, except I can't seem to open the zip file format Google uses with the built in zip utility in Windows XP. Hmm, a plot to encourage us publishers to finally pay for that copy of Winzip we used until XP gave it away for free?
Another cute feature: themed ad units. Depending on your account settings, you can adorn your AdSense ads with holiday-themed images, like pumpkins, turkeys and snowmen. Again, I struck out, however, again when trying to make this one work on my wine site. I'll keep at it, though. I'mm convinced those snowmen will make my CTR shoot through the roof... legitimately this time! ;)
Google also says their link units have been "optimized" for better performance. If you haven't seen this case study of making link units work better, check it out.
Finally, Google made some marginal progress in making the AdSense for search more flexible. Except it's pretty lame for black and gray to be the only additional background choices. Here's a question for the big G:
You let us customize the ad colors to the hex code, so why not let us have total control over how we integrate the Google site search box?
Read the full scoop: "What's New - December 2005 on AdSense Support"
Posted by Cory Kleinschmidt
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