Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Sunday, December 11, 2005

Is Browser Market Share a Useless Metric?

John Pallatto of eWeek wrote an interesting column that really got me thinking. He asserts upstart browsers like Firefox and Flock need not rock IE's world to be considered a success, and that browser market share is basically an irrelevant statistic that doesn't mean anything.

He says we are narrowly focusing on the old paradigm of the outdated "browser wars" and missing the bigger picture that there is plenty of room for alternative browsers and innovation beyond IE:
"The point is with hundreds of millions of Internet users around the globe even one or two market share points equals an audience of millions. That explains why the intense focus we see on whether Firefox can steal more market share from Explorer is really irrelevant.

Firefox should never be considered a failure even if it doesn't build its market share much beyond the 8 to 9 percent portion it reputedly holds now. That it has been able to build a user base of millions in the face of the Explorer's market saturation is a remarkable achievement by any measure."

I think he is right on the money here. And although new players like Flock don't have a strong business model yet, I believe they can still develop a sustainable model, as long as they have funding and the dedication to build a superior product, as Google did in its early days.

If you think about the millions of blogs purported to exist, and as one who publishes a blog myself, I have to believe there is a commercial market for software like Flock that makes it easier to manage a blog. I for one can attest that I'd rather pay some kind of fee than to see contextual pay-per-click ads embedded in the browser application, which was one of Flock's plans the last time I heard.

Actually, the more I think about this, the more I like the concept. What would stop Flock from charging some kind of fee if their software kicks butt? Maybe that's their stealth plan.

Thus far, however, it's not quite as easy to blog to a blog in Flock as I would like. But it's still early in the game. Maybe we will yet see the rise of commercially viable, specialty browsers unlike anything that exists now.

And blogs are just one unique aspect of Flock. I suspect there could also be a market for selling browser extensions that provide valuable functionality. I wouldn't be surprised if some independent marketplace for extensions popped up in the next year for buying and selling extensions, with Flock taking a cut. Why shouldn't those clever extension developers get paid, too?

Hmm, that gives me an idea! :)

Posted by Cory Kleinschmidt




View Posts by Category

 

Speaking Engagement

See Andrew Goodman speak at eMetrics Chicago 2014

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


The Nice List: Traffick Feels Holiday Love

MSNBC Gets Web Video Right... Almost

Breast Idea I've Seen in a Long Time

Barry Blogs SES Chicago... 100% Live

Thank You, Client, for Ad Rotation Observation

Video Killed the Instant Gratification Effect

Tough Crowd

Hasbro Takes Back the Planet

Firefox 1.5 Download Ready

Pssst... want a free listing?

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved