|
Saturday, December 03, 2005
Perusing Amazon reviews, I came across this three-star rating for David Ogilvy's Confessions of an Advertising Man.
If I had known this book was published in 1963, I probably would not have bought it. The fact that other reviewers called it a "classic" should have tipped me off.
I did enjoyed reading it, so much so that I read the entire book the same day I got it. I especially like his advice on how to choose an ad agency.
I imagine much of the advice is as true today as it was in 1960, but a lot of the advice is as dated as Ed Sullivan. It is left to the reader to decide what to ignore and what to cherish.
In case you're wondering, Aristotle fares well on Amazon. Maybe the secret is to get really, really outdated.
Posted by
Andrew Goodman
View Posts by Category |
|
D'oh!
|
