Hey Toronto and GTA'ers!
The Canadian Marketing Association is holding a dedicated day-long seminar on Search Marketing next week. Instructors Steve Mast and Kevin Jackson, seasoned specialists at local interactive agencies, have a full agenda planned for breakout sessions on both the paid and organic sides of the ledger. One of the subtopics is on something they call "building search equity," which sounds interesting.
The location says TBA at the moment, but it's confirmed at the Downtown Holiday Inn on King.
I'll have my joke-writers in overdrive over the weekend, and hopefully bring a few provocative facts, figures, and images to the room to break up the day.
Posted by Andrew Goodman
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