You may be starting to see new websites popping up offering "instant web content." Yeah, as if you can simply add water and -- poof! -- watch your AdSense clicks skyrocket! (I'm sensing an anti-informercial-site rant coming on, but that's for another time.)
The latest one I've found is NicheContentDirectory.com. Don't ask my how I learned about them (OK, you twisted my arm... they appeared in our AdSense feed). This lovely site urges you to "grab content, upload articles - create targeted traffic to your site!!!" The premise behind these silly sites, of course, is to sell or distribute targeted content that you can add en masse to your site for little or no effort, which will increase the number of pages in the engines for your site.
But, remember, just as the first law of thermodynamics states there is no such thing as a free lunch in energy, there is also no such thing as free content. It may be attainable for little or no money, but it will definitely cost you. Don't do it.
It's common knowledge today that search engines often penalize sites for publishing duplicate content. If there's content out there that is free, you can bet that your competitors are probably out there "grabbing" it, too. Essentially, if you do this, you're just wasting your time because it won't help. The engines are very sophisticated in their ability to detect duplicate content, and the allure of free content and instant results isn't worth it.
So, be different. It'll be worth it. Actually hire a writer, or write content yourself that you can't find anywhere else. This is what sustainable business is all about.
Posted by Cory Kleinschmidt
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