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Sunday, February 12, 2006

AdSense Tips from ContentBiz + Traffick Taps AdBrite

Interested in learning more about AdSense? ContentBiz.com has a thorough article that covers the basics of Google's contextual advertising program for web publishers, and offers up some useful tips on how to maximize your revenue as a publisher.

Act fast. The article goes behind a paywall after Feb. 20.

AdSense doesn't work for all sites. Take Traffick, for example. Our second experiment with AdSense has fizzled out after just a month. We earned enough to buy about two pizzas, and that's it.

That's a pretty common problem when you have a site like this. Sophisticated visitors like you tend not to click on AdSense ads. And it's easy to see why. You're already plugged in to the scene. You guys know where to find the kinds of companies that appear contextually on sites like ours if you want to find them, right? It doesn't help that it's usually the same ads over and over. Plus we try to block the ads that compete directly with Page Zero and Siteopedia, and that cuts down on the possible ads. Hey, no need to send business to our competitors, right?

So, just for fun we've decided to take a crack at AdBrite, the text-link advertising network that's popular with blogs. If you want to reach a targeted audience of influential members of the search community by advertising here, give it a shot. But, no SEM firms, please!

Posted by Cory Kleinschmidt




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