Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Wednesday, February 15, 2006

E-mail Postage Stamps? Up with RSS


Postage stamps for e-mail? Yahoo and AOL have announced a new program for e-mail marketers who can opt to pay from a quarter of a penny to 1 cent per e-mail in exchange for bypassing their spam e-mail filters.

They say it is to provide legitimate e-mail marketers a way to bypass spam filters, but as with any giant corporation, the educated skeptic will take that with a grain of salt. Surely they've run the numbers and found that a fortune can be made even if a stamp costs as little as a quarter of a cent.

The big marketers will cough up the dough for a guarantee to reach every Yahoo Mail and AOL user in the world. And it's a worthy investment for those companies. But there's already a guaranteed way to avoid spam filters that we should all be using.

It's called RSS.

RSS may still be a bit wonky for the average bear, but the forthcoming IE 7 will change the game in a big way. By nature RSS is spam-free. The only way for a web feed to pop up in your RSS reader is for you to make it so.

Even Microsoft is taking the high road on this by adopting Mozilla's RSS icon as the standard, and pushing RSS hard in Windows Vista. So, please tell me why companies like eBay and PayPal aren't embracing this easy-to-adopt technology? People like me receive hundreds of phishing attempts at my PayPal password every month, and I haven't seen PayPal lift a finger to do anything about it. My conclusion? The big e-mailers don't take this problem seriously.

All PayPal would have to do is unleash a massive marketing campaign that explains the problem (uncontrollable phishing and spam), provide a clear solution (any number of RSS readers) and provide a deadline for a cutoff of all permission-based e-mails. It's that simple. If the eBays and PayPals truly cared about their customers, they would do this tomorrow.

These companies need to take responsibility for educating their customers, and should drag them into the new age of RSS, if necessary. RSS is the solution, and it would be so easy to make it happen, if they would just try.

As usual, Godin gets it. He's an "it-getter," in the wise words of Colbert. He thinks ISPs should serve as the RSS evangelists, but that seems very uncharacteristic for them. Again, I think the companies who are being misrepresented should take the RSS initiative. They have much more to gain than ISPs.

Posted by Cory Kleinschmidt




View Posts by Category

 

Speaking Engagement

See Andrew Goodman speak at eMetrics Chicago 2014

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Fables of the e-Reconstruction

AdSense Tips from ContentBiz + Traffick Taps AdBri...

Google is Safe from the Sharks

The Soul of MSN

Beemer's Back

Google Snags A9 Chief

Google Sends a Message to BMW: Unfortunately, the ...

How a Cuddly Liberal Became King of All Media

RSS Forecast Mostly Sunny

Advertiser IQ Test

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved