Michael at TechCrunch is pretty darn excited about Skobee, a startup that promises to help you organize events on the web and through e-mail. I've taken a gander at Skobee's site, and the product does seem impressive.
But is an impressive product enough? As Godin states in his recent Google talk, before you build a product, you have to understand exactly what problem you are solving.
As I'm sure Godin would say, I don't have an "e-mail invitation problem," so I don't ever plan to use Skobee.
I'm sure some folks do indeed have such a problem, but these are people who plan events as part of their jobs. Special tasks always require specialized tools But for the average joe, all the extra steps you have to endure before you can ever hope to streamline your sporadic event planning nullifies the gains of getting everyone on the same page. It's not worth the extra effort to become 5% more efficient.
Now if you'll excuse me, I need to invite a few people to a wine tasting...
Posted by Cory Kleinschmidt
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