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Thursday, March 23, 2006

The No-Fun Gang

Bad week for me trying to get stuff through the filters.

To christen a message board on Google Finance, I posted a "hello this is the first post" type of post. It wasn't approved -- I was directed to the "community guidelines." I moderate online forums, so I understand the need for community guidelines. Granted, I did mention I was writing a story on IAC/Interactive Corp. for SearchDay, and that's "promotional," but heck, I was just trying to say "welcome to the world of Finance boards, Google". GOOD LUCK trying to vet all the spam posts on your boards. You see, most of the content on these boards is crap -- it has been for years. So, now you're going to need a bunch of spam gatekeepers. What fun.

In other fun, I tried a test campaign on MSN AdCenter. I used Yahoo-related keywords to advertise the new Yahoo Search Marketing Handbook by Mona Elesseily. I am no stranger to this! I've had Google reject my Google keywords, Yahoo reject my Google keywords, and now, MSN rejecting my Yahoo keywords.

Eventually, of course, these gatekeepers are usually convinced to lighten up a bit. MSN AdCenter in particular is vexing. Because they're in beta, you're not supposed to complain about not being able to talk to a human about what you're up to, and you're not supposed to be upset that most of the staff know less about the PPC space than you do.

Editorial aside, AdCenter appears quite cumbersome to use in the real world, in spite of its cool "on paper" features.

It all does get better, but we waited years for Google and Yahoo to get better. Looks like AdCenter will give us plenty of growing pains over the summer.

Now if you'll excuse me, I'll check on the performance of my tongue-in-cheek "x-ray specs" AdWords ads. Ha, those weren't disabled!!

Posted by Andrew Goodman




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