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Sunday, March 12, 2006

Practical Search Engine Marketing Professional Development

There are a lot of seminars going on this year, but few give you "semi-private lessons" with real hands-on pros of the search marketing industry, and none are as tight and targeted to the practical needs of search marketers as Jill Whalen's High Rankings Seminar. From copywriting, to usability and architecture, to tags, to the new rules of search engines, and even my nemesis Christine Churchill on pay-per-click (just kidding Christine, now give back that General Motors contract and we'll be even!) Jill's got a speaker to cover everything.

When: March 30-31, 2006.

Where: San Francisco (Walnut Creek, to be exact).

Deadline for 25% discount: March 15. (Cite code TRAFFICK to get your 25% off.)

I approve of Jill's format and think it's a very productive one for companies seeking to make real, practical strides in their online marketing in the coming months (as opposed to general big-picture theory). I teach a similar custom format myself. Sometimes I'll do the tutorial in the morning and the hands-on workshop in the afternoon. Or a half-day tutorial, followed by hands-on workshop, and then more hands-on workshop on Day 2. The difference: with mine, it's just me (arrgh that's tiring!), I charge more, I'm not available much... and the big one -- I don't do SEO (well, not that I admit to, anyway).

If you need SEO Immersion for your business, I can't think of a faster way to get the whole thing taught hands-on by a group of top industry speakers. Also, the secret password for prying secret info out of the panelists in the cocktail hour: APPLETINIS!

Posted by Andrew Goodman




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