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Thursday, April 20, 2006

ClickTracks Kills the "ClickTracks Killer"

Many people thought the release of Google Analytics -- the free tool based on the old Urchin software -- would prove deadly to ClickTracks, for many the darling of the web analytics industry. Due to the limited availability of Google's offering, that hasn't happened yet. But ClickTracks could obviously see the writing on the wall.

Companies like Google and Yahoo inevitably will do all they can to eat the analytics' vendors lunches. And dinners... and probably breakfasts, too. Maybe even their midnight snacks. Anyway, it's in Google's interest, in particular, to give away tools that give them more insight into online user behavior. They will use this information to sharpen AdWords and to open up new revenue possibilities.

For companies like ClickTracks, though, their sole business is analytics. Any encroachment from companies with ulterior motives threatens their existence. But they aren't just take it lying down. They're fighting fire with fire by offering up a free -- yes free! -- version of ClickTracks. It's called ClickTracks Appetizer, and it sounds like an impressive counterpunch to Google Analytics.

Jennifer Laycock has a nice overview of the software, which is a limited version of the full ClickTracks software. You can download it here.

While you're at it, if you're a ClickTracks user, the company is offering a number of free ClickTracks training seminars to help you get the most of this powerful piece of analytics goodness.

Posted by Cory Kleinschmidt




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