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Tuesday, April 04, 2006

The Opposite of Good

So there are these link directories that bill themselves as "search engine friendly." Here's the logic I think you need to apply to them, if you think that listing there will boost your search rankings:

1. The point of the directory is mainly to give you some link juice to help your site rank higher in search engines.

2. Search engines can easily find out about it, since they're prominently advertised.

3. Search engines don't want you ranking higher based solely on trying to rank higher.

4. Ergo, instead of helping, listing in such known link directories will hurt, not help, your rank. That's not the same as being penalized or banned. It just isn't helping your case, and may hurt slightly.

What's your take on that logic? If it's sound, why do people keep buying into these things?

Posted by Andrew Goodman
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