In the Search Insider email from MediaPost, Sara Holoubek remembers some tortured meetings from days gone by.
"IN THE LATE 90S, I was working on a campaign to make Compaq hip. The firm attempted to buy itself coolness by sponsoring Sting's world tour..."
Make Compaq hip?
Hip... hip... Ok, good idea I guess. But Sting? I know it was way back in the "late 90's," but...Sting? My wife's uncle Hugh, an octogenarian trumpet player, is hipper than Sting (who I recall liking quite a bit well before the "late 90's"). Although admittedly, uncle Hugh doesn't have a world tour you can sponsor. I bet he'd open for Sting though, if you asked.
It would be hipper to let yourself be acquired by HP. Hipper to hire Carrot Top as your pitchman. Hipper to incorporate Fred Willard into your ad creative.
If you love somebody, set him free. Please.
Posted by Andrew Goodman
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