Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Tuesday, April 18, 2006

When the Walls Come Tumblin' Down

Thousands of realtors are now getting into things like blogging. And their new-found savvy comes not a moment too soon, as companies like Google and Craigslist (not just those scrappy startups) are seeking to cut out some major middleman as they launch or extend their own real estate initiatives. An article on the big players' entry into this most lucrative of commission-based fields mentioned that current average real estate commissions stand at 5.1%. If that's on the way to 2%, it means plenty of pain for your average garden variety real estate broker. A few exceptional players will probably make out OK. And yet the difference probably won't all be captured by these new online players. Surely the ultimate winner, if you do the math, has to be the buyer and the seller, with access to information growing, and commissions shrinking. What remains to be seen is just how far the "for sale by owner" concept can go in this market. Many agents do a lot for their fee, but the market looks like it will pressure many of them to offer a la carte services.

From the ashes of the old, for the sake of full employment, we can only hope new, creative business models emerge.

For now, don't get too excited, Danny cautions. It's the Google Base story again. And the accounts of who Google and Craigslist might threaten focus mostly on newspapers, a clash we've heard of before. What truly does interest the economists, the investment community, and legions of real estate professionals, though, is the fallout on those who earn commissions from transactions. Remember what happened to stockbrokers and insurance companies? Is that finished happening? We are in the middle of something and it's not clear how far it can push.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX West

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Two Monitors? Try Two Computers

Pressure's on Yahoo

While We're "Surveilling" People... (Or, Life Afte...

Tragically Hip

How Hard Can it Be....?

Original Name: Southern Death Cult

Yahoo: We Want to Love You

The Opposite of Good

My Conversation with Amy

Doc Searls: Not the Usual WSJ Drivel for Sure

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved