All over the world, kids are out there kicking soccer balls, shooting hoops, maybe even hitting a golf ball. Most won't ever make a dime from the pursuit. What they earn is the thrill of doing better, when they try -- in a structured way -- to do their best. It's a great feeling when they do have that good game, and someone actually says "great game today." Makes them feel like Tiger Woods for a day, or at least a moment.
Matt Cutts is a low-key guy, so he's probably not going to want me to mention this. But he reviewed Winning Results with Google AdWords today on his blog.
The story goes something like this: in August, the publisher and I put together a list of reviewers in fairly standard fashion. Interested journalists, industry experts, etc.
A little while later, I decided to send a few out purely on my own. One of those was to Googler Extraordinaire Matt "Jagger" Cutts.
There was zero response or mention, so I just assumed that this is the sort of thing Matt "doesn't do." I was so right!
Today, he published a positive review out of the blue. And went on at some length about his ethical dilemma in accepting a "gift" of the book! (He bought his own copy on Amazon to make it right.)
You know that feeling you get when you get a compliment that is semi-sincere, or an endorsement from one of those people Godin refers to as "promiscuous sneezers"? It feels OK, but nothing special.
When a true skeptic, a guy who has worked in the AdWords team as a engineer in the past, and now has nothing to do with the ad side, overcomes his fear of "gifts" and posts a really positive comment, it means a lot more. In fact, that review (in my mind and gut) is the most positive one to date, and that's after eight long months in print. Matt, I'll be having Sprite with my pho for lunch today, to celebrate.
Posted by Andrew Goodman
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