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Monday, May 22, 2006
 Google is now making a market between publishers and advertisers with a new ad product: Video Ads. AdSense publishers may choose to display these ads, and some advertisers, especially larger ones short on rich media inventory, will likely seek to experiment with buying them through Google.
The method for advertisers to upload the ads is similar to the current system for uploading display ads in content targeting, but a new "upload video ad" option is now available. Advertisers must upload both a "starter static image" and a video ad in any of the major streaming video formats. They'll be available to advertisers who choose site targeting (on a CPM basis) or classic content targeting (CPC).
Google's Product Management Director, AdSense, Gokul Rajaram, told me that the format will be less intrusive than typical video ads, as the user can choose whether to play the ad. Otherwise it sticks to the static starter image. In addition, some advanced metrics will be offered to advertisers, including "playback rate" and "playback length."
Google kicks the product off having beta-tested it with several test sites such as socialitelife.com and purevolume.com. They are hoping for uptake from advertisers such as movie studios, automakers, and travel providers, who may already have video available for promotional purposes.
Posted by
Andrew Goodman
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D'oh!
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