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Tuesday, May 09, 2006

How to Read Traffick.com

It's come to my attention that some might misread the tone of this blog as "sarcastic."

We're not sarcastic -- we're Canadian.

OK, Cory isn't Canadian. He's from Missouri. The "Show Me" state.

So, I'm Canadian, and a bit sarcastic. Tell you something you didn't know.

I'm also rather passionate about the facts, and letting customers (the marketplace) speak loud and clear. I'm re-reading Jim Collins' now-classic Good to Great. What we know, from this great work, is that great companies let the facts -- as dictated by market conditions -- speak loud and clear. Cheerleading and happy thoughts have often been the downfall of the "comparison" (merely good) companies. Needless to say, facts can be uncomfortable.

It's been said the job of any newspaper is to comfort the afflicted and to afflict the comfortable. Who the "afflicted" are is anyone's guess in this world, but as we consult directly with advertisers, you can assume it's them I'm comforting when I'm writing things that afflict the comfortable.

On top of everything else, I was working on a PhD in Stalinist poetry before I got this gig, so...

That last bit wasn't true.

Now back to making money hand over fist.

Posted by Andrew Goodman




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