I recently learned that MSN is willing to confirm that a Canadian rollout of AdCenter is slated "for 2006." One can only assume that the larger UK market will see an earlier rollout. Some chatter on the forums says June 2006 for a fairly wide-open UK beta. It's unlikely that MSN's entry will be particularly disruptive to paid search spending patterns at first, but it is worth noting that MSN Search is ahead of Yahoo in Canada, in second place, in part because its partnership with leading broadband provider, Sympatico.
Hat-tip to John Krystynak (Got Ads? blog) - Heather Hopkins of Hitwise UK has a killer, fact-packed blog going. If this means anything to you, Skype visits are through the roof due to a partnership with Bebo, which, as it happens, has pulled ahead of MySpace in the social networking category in the UK.
Posted by Andrew Goodman
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