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Sunday, May 07, 2006
If you're in marketing and advertising, do you ever feel a bit creeped out by a big brand you're doing work for? How about a "superstar" in the biz who appears willing to shill for just about any product going? Do you ever find a place to draw the line? It's a tough one, living in a material world.
At the very least, I think you can safely mute your enthusiasm for certain products and the people who promote them.
Here's an interesting resource: the list of known and suspected carcinogens. In some parts of the world, products containing known carcinogens must be banned, and strongly suspected carcinogens must be labeled. In other jurisdictions, the regulatory bodies say: "hey, no problem!"
Now let's say you're at a talk, and well-paid big-brand manager gets up and says "I'd really like to thank the people at Mustard Gas for all their wonderful support. It's such a kick-ass product and they're really great people. Just wanted to get in a quick plug here, they've come up with a new version called Power Mustard Gas -- for really tough Gassing problems, it's got 50% more power!..."
You're allowed to roll your eyes at that person. You're allowed to walk away from promoting Mustard Gas, and make less money as a result. Your mom will cheer.
Posted by
Andrew Goodman
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D'oh!
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