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Thursday, May 18, 2006
It looks like Yahoo's Search Marketing platform, expected to begin ramping up in Q3 (but we still bet full switchover to live serving is for 2007), is moving in an exciting direction.
In addition to demographic targeting options, it's moving towards advising advertisers which keywords carry a stronger "intent to buy." That not only helps advertisers bid appropriately on the inventory, but it may reduce the number of ads on non-commercial inventory, which should benefit users.
Posted by
Andrew Goodman
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D'oh!
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