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Wednesday, June 28, 2006

Google, the Micropayments Savior?

CNET's coverage of Google's impending GBuy launch alludes to speculation that the new service might eventually include micropayment capabilities. Yes, micropayments, the mistreated stepchild of e-commerce may soon see its day in the sun, if the saviors of Mountain View have their say.

And I say, "bring it on"! For too long content producers have been tantalized with promises of being nickle and dimed to wealth. And content consumers likewise have been tempted by the thought of being able to buy that interesting article for two bits rather than shelling out $4.95 for the whole magazine.

Could it be true? With Google, you have to take it with a grain of salt, of course. Although, according to the CNET article:
"Perhaps coincidentally, company executives also were scheduled to host a talk on 'Micro-payments trends and news' at Google's Mountain View, Calif., office Thursday night. The talk was part of a scheduled meeting of BayPay, a networking group for people who work in the payment industry in the San Francisco Bay Area."

Why would Google hold such a talk during the same week of their online wallet announcement? Beats me, but I'm betting this is the best chance for micropayments since the idea was hatched by some brilliant idiot a decade or so ago.

Posted by Cory Kleinschmidt




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