Search Engine Enlightenment

Henry Blodget Interviews Andrew Goodman

Recently, former Wall Street analyst Henry Blodget spoke with our own Andrew Goodman on the state of search engine marketing.

Topics included: paid vs. organic search; keyword prices; local search; spending trends; click fraud; refund policies; and Microsoft adCenter. It's a fairly long read, but if you want to know Andrew's thoughts on a wide spectrum of SEM issues, it's well worth it.

Check out the article here.

When I posted the interview on Traffick for Andrew to proof, he wanted to clarify a few points discussed during his interview with Henry.

• Page Zero's opinion of the Microsoft adCenter product and team continues to improve as we familiarize ourselves with the product, the adCenter team and global rollout plans.


• Andrew coyly noted that some of his opinions change week to week, generally speaking, as new information and details come to light. :)


• The large UK client referenced in his comments, we can now disclose, is Careerbuilder.co.uk. We expect this company to continue to grow rapidly, and paid search under Page Zero's direction is a significant part of that equation.

So there you have it. Enjoy the interview!

Posted by Cory Kleinschmidt
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