Just Released: Google AdWords Guide -- A Brave New World
Free e-book by Andrew Goodman. Are you new to search marketing and looking to come up to speed quickly to Google AdWords? Or maybe you've just fallen a tiny bit behind, and you're looking to re-engage with the latest thinking.
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Friday, July 21, 2006

Fair Use, Fair Game

In case we're still keeping score, it appears you can use company names in your advertising copy in order to make a point. Even a point that embarrasses the company in question.

I think of it as free speech. Your mileage may vary.

Posted by Andrew Goodman

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Fair Use, Fair Game

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