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Wednesday, July 19, 2006
Yahoo's new ad platform is now delayed until "at least" Q4, according to the company's top management.
If there is a positive to this for advertisers, it's continuity through the holiday season. Although Yahoo appears to be struggling at the moment, they remain the #2 player in search. And existing retailers now have a long window of time in which to optimize their accounts to prepare for the fall and winter rush.
So it looks like most of the advertising community will be given the opportunity to begin porting their accounts over and testing the new functionality around January 2007, but the switchover to live wouldn't be until Feb. 2007, or even March, judging by this company forecast.
We'd already told you not to pay too much to Yahoo's optimistic rollout schedule, but this delay is longer than expected.
Posted by
Andrew Goodman
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D'oh!
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