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Friday, July 21, 2006

Search Engine Strategies San Jose 2006

I don't teach in-depth seminars all that often, so I'm really looking forward to drilling down with a small group audience on August 11, the day after Search Engine Strategies San Jose. The topic, of course, is Paid Search Fundamentals and the training day is being organized by Incisive Media (the same company that runs the conference). The detailed session runs from 8:00-12:00 but I'll let you get a coffee at 10. :) The best part about this for me as a presenter is the opportunity to dig into interfaces and look at live examples in a sustained way. That makes it into more of a problem-solving exercise than a shorter overview, obviously. It'll be similar to private, no-holds-barred seminars I've taught for clients like Royal Lepage.

The sessions are limited to 40 attendees, ensuring that you'll get personalized attention. If you don't want to miss out, you'll sign up sooner than later.

As an aside, I'm organizing an informal round of golf the day before that. Ping me if you are attending the conference, and want to join in with the "Second Ever Andrew Goodman John Krystynak Chris Boggs Invitational." It helps if you've golfed before, but skill is not a major prerequisite. Last year we played at the excellent public course that is within view of the Googleplex across the road. As my luggage was delayed in Denver, wonderful John lent me a shirt, and I was forced to purchase new golf shoes in the pro shop. And I was so glad I did! Compared to traditional golf shoes these new models are like walking on a cloud. Progress is not a myth!

Also speaking at SES San Jose will be Page Zero's Mona Elesseily, on Aug. 7 - topic: "Compare and Contrast: Ad Program Strategies."

See you at the conference, and the Google Dance!

Posted by Andrew Goodman
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