Joke if you will, but the coming explosion of online karaoke taps right into what's going on out there. A San Francisco startup offers a platform to make your own recordings with backing music and send them to friends. You might be saying: what's the difference between that and going on Youtube with that inane bit of dancing around your bathroom in front of a webcam? "Official" backing music, of course. Karaoke providers are nothing if not enablers.
Let's get serious for a nanosecond. One of the worst examples of innovation-t0-stagnation-in-record-time seems to be the e-greetings space. A lot of people send 'em. The selection is poor, and personalization methods not innovative. Even if you pay for the premium services!
There are upstart greeting card companies of course. They'll soon get more notice, as the big brands' versions are tired before they even reached young adulthood.
What needs to happen is for the karaoke guys to create a greeting card division. Shouldn't be too tough, eh?
Related: In the closing chapter of Winning Results with Google AdWords, I encourage readers to rub peanut butter on their bald heads and upload the fiasco to Google Video, and charge for it. If no one does this soon, I might need to shave my head and do something about it myself. For charity, of course.
Posted by Andrew Goodman
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