When you search Google for "MSN adCenter," an Overture (Yahoo Search Marketing) ad pops up (pictured here). What do they mean by "say no to minimum bids," I wonder? The landing page clearly states the minimum bid on Yahoo's system: 10 cents. So I assume they must mean Google's complicated Quality-Based Bidding, which sometimes sets high bids on some keywords. Then again, depending on quality score, Google's minimum is theoretically as low as one cent.
When all three leading search players are implicated/locking horns in a single search for information... you sometimes have to file the outcome under "the usual industry shenanigans."
Posted by Andrew Goodman
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