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Monday, August 21, 2006

Monday News & Grumbles

Click fraud? You've heard of that, right? And what better victim than an advertiser who doubles as an attorney? I'm not a legal expert, but I have to guess this suit will have difficulty going to trial, given that the plaintiff claims that five emails to Google received "no" response, and that phone calls didn't work either. That's simply not credible. Google has very standard response procedures to these kinds of queries, and "no" response simply isn't part of the equation, if you've made the right kind of effort to properly contact the company. In short, I've seen a lot of people try to contact Google, and none have been unsuccessful in doing so.

In other news, Clicktracks, the web analytics firm, has been acquired by emarketing firm J.L. Halsey (OTC:JLHY) for about $10 million. A note from Clicktracks CEO John Marshall emphasized that Halsey will allow its subsidiary firms to run independently. As far as I can tell, Halsey's primary activity to date had been operating email list manager firm Lyris. It recently raised cash through an equity placement in order to fund the Clicktracks acquisition. At the same time, it acquired web content management software firm HotBanana, reportedly for about $2 million.

Both Clicktracks and HotBanana are well-known to Traffick - we've ridden in maniacal New York cabs with both. We hope the investment from Halsey will allow both firms, and their clients, to grow and prosper.

And turning to grumbles. Blogger now accepts logins via a Google account, but that means I have to log out, and then log back in, to get in with my old login (which has the same prefix as my Google account). Google has a feature that allows you to "switch over," but the "new accounts" are in "beta," so I do not have switchover capability "at this time." Yahoo did a better job when it acquired Flickr... in much less time.

Posted by Andrew Goodman




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