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Wednesday, August 30, 2006
I hope this post doesn't alienate all of Bay Street, but your roving reporter Patricia Best is woefully out of touch.
In today's paper she professes to be shocked that a search for "failure" on Google brings up the official White House bio of George W. Bush. Old news is an understatement! And the original Googlebombing incident referred to the phrase "miserable failure." Do a search for that phrase, and Michael Moore, the activist/filmmaker, comes up in 3rd or 4th position due to a counter-Googlebombing effort.
Furthermore, the extensive article by Danny Sullivan, "Google's (and Inktomi's) Miserable Failure" (written over two and a half years ago) clocks in just below that in the SERP's.
(It feels odd giving link love to these articles now that Danny's resigned, but I guess odd is how most of us in this business will feel for some time. Though not by design, Danny's resignation creates what one insider has called a "mess" none of us can wish away.)
Back to the topic at hand. Patricia Best: journalist? Get a grip, please. There are lots of current issues to report on.
Postscript: try a search for "woefully out of touch." On page one of search results, the current administration has two mentions. The poor AARP gets cited further down the page. The Democratic Party also gets in, with one entry. To Best's credit(?), if you type "out of touch executives," which used to lead to the Google corporate information page courtesy a Googlebomb, you now see a Wikipedia entry as the top search result. Hand-tweaking or normal algorithmic fluctuation? Just try getting a straight answer from those folks in Mountain View.
Posted by
Andrew Goodman
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D'oh!
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