Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Tuesday, August 08, 2006

Topix.net Adds Spiff Features

Pinged by Rich Skrenta to look at some of the latest news search features over there, I did.

Nice!

One thing that's nice about the results is how comprehensive they are. Blog posts are denoted by a "B" for those users who don't quite feel that blogs are "real news" - but they're in the listing if you want to see them. And the one-year histogram that shows you the trend of how often your phrase got mentioned in the news. Rich is right - you can't quite get this across the street over at Google News - although the new Google Trends feature in the lab will get you some nice graphs, if you dig.

After the requisite "Topixing" of individual people's names, I decided to look at the trend on "click arbitrage." Interesting! There was virtually no mention of it until July, when a few news providers (and victims) decided all at once that it was largely click arbitrageurs that were being targeted by Google's Quality Score update which includes landing page quality in the assessment of AdWords keywords. (We thought it was important, too. We released a newsletter issue and a podcast on the topic for our subscribers.)

Speaking of arb, there is actually a session on it this a.m. at Search Engine Strategies. That was real eye-opening to see on the program. As always, Danny is on the cutting edge. I wouldn't want to miss this one.

One of the more interesting issues surrounding that is that Google is basically 1-2 generations along in filtering out the "crap ads" that really aggressively go after irrelevant keywords at a low bid. Yahoo is doing pretty well. MSN isn't, for now, so if you type in "Ming Dynasty" you may see the crazy stuff like "save on dynasty - fast shipping on dynasty" etc. - while over at the other engines there is a higher probability that the advertisers are forced into a more relevant mode.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

See Andrew Goodman speak at ClickZ Live New York

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Do Press Releases Work?

Same Shit, Different Bank Balance

Big Three Say Grrr to Lycos Mail

Website Analytics for "Us"

Terrible, Networked

Paradigms Shifting, Brains Exploding, Web 3.0 Emer...

Gone Phishin'

Invalid Click Disclosure and Online Ad Industry Me...

Secret Hedgehog Society

Your Personal Traffic Helicopter

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved