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Tuesday, August 01, 2006
I've always dreamt of a website traffic analysis service that would double as an educational tool for clients.
I've always been one of those who was unimpressed by good search "rankings." What matters of course is metrics like monthly unique visitors and of course revenue.
But if you're trying to improve and understand your search traffic (paid & unpaid), you do want as much intelligent info as possible. In my opinion it should focus on actual search referrals, and be easy to use so that a business owner can observe trends without a lot of fuss... and most of all for smaller companies, without expenses or unfair "lock-in".
As an added bonus - wouldn't "penalty free rank analysis" be a good idea? Many (at least if you read the forums) in the SEO field in recent years would blithely recommend tools that were explicitly banned by the search engines, just for the purposes of constant rank checking. Wouldn't it be nice if some solution could be arrived at to do the same thing in a manner that wouldn't run afoul of SE's rules?
So for all of the above reasons, and for the reason that I like using a simple tool that doesn't offer me superfluous screens and information, I've been having a ball over the past nine months trying out alpha versions of Enquisite, a new service that is now just coming out of beta. It's now live and available (for free) at Enquisite.com. Basically, you install the code snippets on your site, and begin collecting data, like many analytics tools. They plan to roll out more "SEO-specific" reports in the coming year. Enjoy.
Posted by
Andrew Goodman
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D'oh!
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