Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Monday, September 25, 2006

More on Third-Party Tagging: Next Stop, Google Groups?

I wrote earlier about Google's effort to enlist users to tag images, in part through a competitive game that offers an incentive system. Notwithstanding the likelihood that participation in the mind-numbing guessing game will slow (I'm happy to report I just placed 53rd overall in my first round of play today, and can't for the life of me think why I'd go back for another), it makes you think about all the stuff out there that still needs to be tagged... and how that's going to happen.

You can see how this would have wider applications, even just within Google's stable of properties.

Newsgroup postings on Google Groups, for example, aren't tagged in that Web 2.0 fashion yet. Many useful posts don't always come up in a search, or would at least be easier to find if users tagged them with a variety of related tags. The less onus on the user to come up with the perfect search query, the better... and when it comes to particularly useful newsgroup posts, the community can help. To reiterate, that model is not too much different from how the community (sometimes unwittingly) helped to create a pretty accurate third-party tagging and evaluating system by linking to "useful or related pages and sites" in the hyperlinked environment, often by including relevant anchor text or relevant nearby text. The usefulness of this has diminished somewhat due to "gaming" (search engine optimization tactics), but it's still considered foundational to what makes the web tick.

The newer forms of third-party classification are, to a large extent, simply extending that age-old hyperlinks-with-relevant-anchor-text model. It was actually pretty clever for search engines, notably Google and Teoma, to glom onto this "world of third party opinion via linkage" as the dominant approach to "metadata," replacing the old kinds of keyword metadata (which were and are, ironically, called keyword meta tags). The key differences between third-party hyperlinking behavior and first-party metatag decisions were (1) the "party" - third is more credible than first; (2) the ability to classify stuff even when the creators are too lazy to do so themselves... and to do so without having to rely on formal editors or gatekeepers, but rather the wider community. As we all know, that led to contrived activity (such as linking "campaigns") that carries on to this day, but that's another chapter.

The scope of this activity seems to rest heavily on an incentive system, but it needn't. The particularly useful stuff can get tagged (doesn't the notable content already always get that extra oomph from the user community, whether that means it gets linked to, bookmarked, or dugg?). The rest needn't be. Everyone wins.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX West

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Competitive Blogosphere Research Gone Wild!

Froogle to Be De-Emphasized, Google Base to Be Fea...

Sentenced to Be Belgium's Butler... For Now

Yahoo + Facebook - When?

Belgian Case: Goldman's take

What's Eating Yahoo

On the Belgian News Search Refuseniks

So I Dated an Axe Murderer

When Does the #2 Player Start to Make Sense?

MySpace for Pets

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved