Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Thursday, September 28, 2006

Supplemental Index Gone Wild?

"Disorganizing the world's information and making it difficult to access." That wouldn't be a very good mission statement for a search engine, would it?

We use Google's own blogger product for this (PR 7, in business since 1999) website. We publish only actual content and make about a dollar fifty a year in ad revenue. In short, we're not spamming the engine by posting frequently, so WTH? (That's "polite" for WTF.)

A bunch of pages from this website (the top couple SERP's here, for example) now seem to be in Google's supplemental index and thus harder to find in search results. Why? I've heard other bloggers mentioning similar problems. Apparently blogs make it easier for spammers to publish, so the rest of us are obviously suspect. Grrrr....

Or, blogs create too many "orphaned" pages, with no links? This shouldn't be true, as the linkage is built right into the archiving, and again, if it's Google's own blog product, they should have a pretty good idea of how that works. If you post 30 times a week, what are the odds that someone external to you will always link to everything and say "great post!". Is that the only measure of relevance? Should we be forced to engage in stealth linking campaigns for every third post just to keep them out of supplemental?

Honestly, two-year-old posts from this blog should *never* go into supplemental. Why would they? Did something change? They were good enough to index before, so what's wrong with 'em now?

What's maddening about that is when we contrive to publish certain posts as if they are "articles," they tend to rank better. Anytime a search engine's policy makes it useful to come up with such contrivances, they're really not doing their job properly. A bunch of "well linked short articles" shouldn't rank any better than blog entries. Again, the idea of blogs is a good one - it helps people publish without hassles.

The decision to publish something as an "article" rather than just laying back and letting the blog do its job as a superior content management system (well, I'm using blogger, so I wouldn't quite say "superior," but convenient and adequate) is not a "relevancy affecting" issue, it's merely a content management decision. Is blog software so terrible as a content management solution? Of course not! It was invented precisely as a more accessible form of content management.

One reason content can find its way into supplemental can be "duplicate content". Sometimes we allow others to republish our stuff (though rarely). But that's not the only issue. I wish I knew what the real issue was. Likely, it comes down to the sheer volume of spam, link-farm-that-isn't-a-link-farm--honest!, and scraped crap that gets thrown at Google on a daily basis, which means a lot of stuff is getting routed into Supplemental. I just fail to see how a single post on an older, trusted site, using Blogger, would meet that fate. There's a 50% chance those posts might be useful to at least one searcher in the future, possibly even the President of the United States. There are many sites where that chance is closer to 0%... as in, well below 0.01%.

On a related note, the hack published over at SEOmoz that can help you discover how many pages you have in Supplemental doesn't seem to be working anymore.

Bin Laden. Viagra. Hot Russian Brides. Peace out.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX Milan

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Google Advertising Platform: Winning Battles to Wi...

Sad, and Sadder

This Week on the Airwaves

More on Third-Party Tagging: Next Stop, Google Gro...

Competitive Blogosphere Research Gone Wild!

Froogle to Be De-Emphasized, Google Base to Be Fea...

Sentenced to Be Belgium's Butler... For Now

Yahoo + Facebook - When?

Belgian Case: Goldman's take

What's Eating Yahoo

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved