Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Friday, September 01, 2006

Thanks, Mitch, for a Great Geek Dinner

Barcamps, unconferences, pubcons... and now, geek dinners!

Mitch Joel is a sought-after speaker, online impresario extraordinaire, and founder of Twist Image, an online marketing powerhouse in Montreal. As a result of his boundless energy, Mitch knows a lot of people! Who else could fire out a quick email over the weekend and have 17 world-class geeks show up for a steakhouse dinner on Tuesday night in August?

A couple of the main takeaways for me, from the raucous chatter:

1. Authenticity in filtering. My tablemates, Leesa Barnes, Michael Leblanc, Goody Gibson, and others, got embroiled in a deep discussion about the credibility of the crowd - the various bumps in the road towards developing good online filters and giving voice to to consumers. No simple regurgitation of homilies here. There are many barriers to the full realization of crowd wisdom. What if some of the main consumer opinion sites get acquired and subsumed? Are the various user rating systems *really* doing a good job of sorting out lies from truth? This conversation reminded me a bit of ongoing and nuanced themes emanating from the likes of Steve Rubel (recall, Rubel, the PR expert, doesn't believe that fictional characters can credibly blog, and is constantly pushing the issue of blogger authenticity).

2. Multi-pronged marketing. While the big agency folk at the table conceded that the economy and mutual back-scratching that have grown up around the "30-second spot" are largely unhealthy, and that advertisers are doing something about it (Pontiac is launching one product entirely online - no TV), the mainstream thinking is that the change isn't as fast as people think, and that the schmoozing and conservatism of the traditional agency world isn't done with just yet. You can't rule any channel out. Marketers need to come at cluttered spaces from all angles because, well, where there is so much clutter, what else are you going to do?

3. The incredibly modest, reclusive unknown founder of the mesh conference (it's like a Web 2.0 unconference for Toronto natives), Stuart MacDonald, turns out to live in my neighbourhood, so I got to snare a ride home. To go from hearing war stories about his past days with Expedia (do you have *any* idea how much a company like that spends on search advertising in a year?) to trading notes on the Bloor West Village Ukrainian Festival ... truly sublime. The mesh conference is going to rise again next spring.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX West

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Hedger Has a New Gig

Patricia Best: It's Old News

What, No Comment? Danny Sullivan's Bombshell

At Least It Isn't Arbitrage...

Monday News & Grumbles

Web 2.0 Roadkill

Toronto Star Classifieds vs. Craigslist (and 905 v...

Traffick's "Innovators" Series Debuts with the AdS...

Silicon Valley, a.k.a. Valet-Land

Data Can't Be Leaked if it Isn't Collected

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved