Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Monday, October 23, 2006

Danny Sullivan Stays with Incisive, For Now

I could have sworn when I checked his blog last night, Danny was in Disneyland and that was about it. A few hours later he must have posted the update about his plans, summarized and commented on nicely by Searchviews.

In short, Danny is:
  • Still chairing SES New York 2007
  • Co-chairing SES San Jose 2007
  • Not chairing but participating in SES Chicago 2007
  • Stepping down from SearchEngineWatch.com and related publications (no change there)
  • Will launch a new search blog / website
  • Will host search marketing events (to be determined)
OK, so that tells us roughly where Danny is at. No doubt he won't have much trouble selling out the new conferences.

Hmm, now about all those folks including speakers, exhibitors, and attendees at SES shows over the years? It's anyone's guess. Like Danny, we'll be at Chicago this December doing our best to put on a good show, share info, and have a good time. Insofar as people like Danny and Chris Sherman will be integrally involved with SES through 2007, we will too. And even if Danny does organize future shows under a new banner, that makes you wonder if the SES's outside of the U.S. will continue to be just as vital as ever. You can't imagine that Danny plans to host dozens of shows. So we have to ponder the fate of Toronto, Milan, Shanghai, and of course Vancouver as far as search marketing tradeshows are concerned.

Beyond the next few months, in any case, the picture does get fuzzier and fuzzier because there are so many variables involved. All that's certain is that people in the industry want to know where all the other people are going to be, so they can show up, network, and learn. Maybe that's why so many people are coming to WebmasterWorld Pubcon in Las Vegas in November. (Danny is keynoting there, BTW). For search marketing vagabonds, it looks like Vegas in November is about as sure a bet as there is right now. Who would have figured?

Some additional prognostications for the 2007 search marketing season:
  • Search will continue to matter a lot to people, and will continue to become more ingrained in the worldview of citizens and consumers
  • The "longtail mentality" will be at least as important as the physical long tail itself
  • Smart marketers will continue to kick the butts of dumb ones
  • Networking and info sharing will continue to take on a variety of forms
  • Some of us speakers and exhibitors will perhaps, more than ever, look at tradeshows as a form of lead generation as opposed to pure consensus-building, partygoing, or insider-chatter
  • However, the long view of lead generation is that networking and referrals drive it, and you cannot network without seeing people, without making connections, and caring
  • Conclusion: all the major tradeshows and unconference opportunities will continue to be valuable events from a lead generation perspective, but those who take the "short view" of lead generation and make their presentations too "salesy" will ultimately lose sales (and speaking opportunities).
I think I just said: content is king.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX Milan

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Am I allowed to be annoyed by this?

TripAdvisor 2.0

Yahoo!! Panama is Finally Live!

Eye Candy from Panama: Bid's Influence on Ad Posit...

Another Watershed Release from Google: Website Opt...

Nattering Nabobs of Never-Say-Neveritism

No Turning Back: Panama Goes Live

Six Questions for the Digital Marketing Conference...

Funniest Headline of the Day: Fall ISP Blowout Sal...

Piggyback PR

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved