As mentioned previously, seven "influencers" got to put Panama through its paces *live* last week. We were briefed extensively on the system, and fed purple KoolAid. The result: shockingly trenchant observations about how Yahoo Search Marketing will work in 2007. On Friday, I got together on the phone with Mona, Barry, Catherine, and Jen (Greg and Andy send their regrets) to hash out what we know about Panama so far. The result is the first (hopefully of many) free audiocasts hosted here in Traffick.com - Traffickast 001.
Note: if you don't work in search marketing this will act as a great sedative. But if you're patient, we have a few nuggets for you. In minute 39 we even tell MSN what they should do next! :)
It is a bit hard to translate the experience of messing about with the new interface into a voice-only discussion format. One thing none of us remembered to mention was a feature that will be very important to many advertisers: in the interface, there's a place to house both your "long" description *and* your "short" description. So you don't have to choose long vs. short - you can have different ad copy that will show up depending on the character limits allowed on distribution partners. Yeah, that's what I mean! If you're in the biz, that matters to you. If not, snoozers! :)
Posted by Andrew Goodman
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