Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Saturday, November 25, 2006

Another Holiday Advertising Warning: Don't Neglect Your Budget Settings!

...from the Traffick.com "holiday rush desk"...

Last week I sent a reminder to my Page Zero Advisor subscribers that it's very close to deadline time for getting all your Google AdWords ads posted and approved for December. Anything after Dec. 1, Google informs its top clients, may wind up sitting in a major editorial queue (as has happened in years past). This is due to increased volume and eventually, I expect, Google holiday schedules.

Yesterday Mona warned you that now might not be the best time to enable your Yahoo account for Panama, especially if the old system is doing fine for you day to day. Do it in January if you're unsure.

One more tip: if your budget settings in either Google or Yahoo are too low, you might find you don't take advantage of the high search volume available to you (and in some cases, the much higher conversion rates). Sounds obvious, I know, but I've seen accounts where even after upping budgets a couple of times, they still push up against their limits in a given day (and therefore need to be upped again). Remember, in some industries, December volumes can be 10X what you see in September. For those of you that rely on this volume to carry you through the entire year (and to acquire customers who may return in 2007), don't get caught napping.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX West

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Courses on SEM: Coming Soon to a College Near You

Panama Headaches (and How to Avoid Them)

Lessons from Downsizing at Insider Pages and Judy'...

Same Old, Same Old

Sullivan Pubcon Keynote, Part 2

Garlinghouse's Relative Incrementalism

Life on the A-List

Chris Tolles' Definitive Pubcon Summary

NHL and Youtube: now that's how you spread an idea...

Danny Keeps a Consistent Thread in Pubcon Keynote

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved