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Saturday, November 25, 2006
...from the Traffick.com "holiday rush desk"...
Last week I sent a reminder to my Page Zero Advisor subscribers that it's very close to deadline time for getting all your Google AdWords ads posted and approved for December. Anything after Dec. 1, Google informs its top clients, may wind up sitting in a major editorial queue (as has happened in years past). This is due to increased volume and eventually, I expect, Google holiday schedules.
Yesterday Mona warned you that now might not be the best time to enable your Yahoo account for Panama, especially if the old system is doing fine for you day to day. Do it in January if you're unsure.
One more tip: if your budget settings in either Google or Yahoo are too low, you might find you don't take advantage of the high search volume available to you (and in some cases, the much higher conversion rates). Sounds obvious, I know, but I've seen accounts where even after upping budgets a couple of times, they still push up against their limits in a given day (and therefore need to be upped again). Remember, in some industries, December volumes can be 10X what you see in September. For those of you that rely on this volume to carry you through the entire year (and to acquire customers who may return in 2007), don't get caught napping.
Posted by
Andrew Goodman
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